We helped Marius revolutionise the Pokémon community.
We jumped at the chance to create a handbook for the world’s largest Pokémon community. It was only after we said yes that the enormity of the task of building a site for 40 million people in three months dawned on us. In the first month after launch, the site received 2 million visits.
HAVAmedia own Bulbapedia, a wiki for the largest online Pokémon community and one of the world’s most popular websites. With the imminent release of Pokémon Sun & Moon, they wanted to create a handbook to capture the immense traffic their user base would bring. Our objectives were simple but intense:
- Develop and launch a handbook for Pokémon Sun & Moon in 90 days
- Focus on the mobile experience and design for mobile first
- Create a backend that would allow the content team to manage the entire handbook
- Establish a server infrastructure that would cope with millions of monthly on-going users
With tight timescales and a huge challenge ahead, we had to heavily prioritise our time and corresponding feature sets the handbook would have. For instance, the Pokédex - the index of all Pokémon in the game - was quickly recognised as the most important part of the site. It had to be full of highly useful and relevant information that would appeal to gamers but also be incredibly easy to browse and absorb on mobile devices.
By following a strict agile approach, meeting several times a week, and breaking down requirements into bite-sized tasks, the strategy was to build up the handbook step by step, focusing on the most important areas for launch (namely the Pokédex, Guides & Walkthroughs, and Abilities). Further enhancements, such as the suite of online Tools to support the game, were released soon after launch.
A strong visual style was required, one that would identify the site as being Pokémon related but still distinct from the other fansites online. Aesthetically, it had to strike a balance between being attractive, rich, and appealing to gamers but still being easy to use on mobile devices.
Performance was a key factor, in every sense. The site had to be quick to load on 3G connections, fast to update and maintain with new content, and also lightweight and server efficient. Coping with a massive amount of traffic would have a huge financial implication in terms of storage and transfer costs if the site wasn’t properly optimised.
“Primate helped us make a beautiful, mobile friendly site in just three months. The response from over 40 million users has been outstanding, and Primate's delivery was professional throughout the project.”
Chief Operating Officer