We helped Alex change the future of photography.
We’ve been working with Alex for four years, supporting the growth of Findr from a tiny self-funded concept to a six-figured invested international platform. We’re proud to have helped him bring his vision to life.
Like many startups, Findr was born out of a tremendous and ambitious idea, one that would require dedication and stewardship to succeed. We wanted to help Alex create a business model and platform that could one day stand alone as a self-sustaining entity. From the beginning we strived to:
- Advise, recommend, and partner with Findr to help it achieve its grand vision
- Design and develop a fully functional, scalable, robust platform
- Attract users and photographers to the system
- Follow a lean, agile methodology of releasing early and refining often
- Craft a product that is loved by users and supports the business Alex wants to build
The strategy behind Findr was longterm. Our role would be to support the business for many years, from the development of a simple initial concept to the creation of the current large, sophisticated platform. Alex was the visionary of Findr; we were the guardians.
By following a prioritised, agile approach, we encouraged Alex to focus on features that would bring the most benefit to his users and attract the most interest. There is a tendency to feature stuff and bloat software so restraint is necessary in maximising budgets whilst simplifying user interactions.
The latest version of Findr, developed throughout 2016, saw some huge changes and additions to the system. The entire interface was redeveloped to present users with a more focused requirements search and prioritised results listing. The map interface is still present as an option for viewing results by location.
An entire end-to-end booking system was also created, allowing photographers to manage their schedule and take direct bookings online. Much like Airbnb, Findr repositioned itself as a facilitator of photographer bookings, providing quick, easy access for users and a secure, trustworthy marketplace for photographers.
“Primate are a great team to work with. Second to none for professionalism and diligence. Every step of our project to date has been delivered on time with our expectations exceeded over and over again.”