Introducing the new Primate website (finally)

Date
12th May 2025
Author
Gordon McLachlan

For a company that makes websites it sure took us a long time to get around to refreshing our own. Eight years almost to the day in fact. But then as the saying goes, good things are worth waiting for. We’re not an agency who likes to be rushed.

New site, evolved brand

You’ll notice a few differences when you see our new site compared to our old. We’ve evolved our brand, refining the font and colour palette to give ourselves a more mature identity that harkens back to the origins of the web. White space is more important to us than ever, and we’ve increased our emphasis on typography, pushing forward a clean, minimalist aesthetic like never before. Splashes of illustration, imagery, and video give the design some vibrancy.

Our services remain as before, only sharpened and more succinct. Three core pillars of Strategy, Design, and Development underpin everything we do. 

Work takes front and centre, with expanded case studies, really getting under the skin of our projects. We’re proud of what we do, after all.

People is another important section, as before, with refreshed team biographies. They’re personal and direct, just like the folk behind them.

Humour remains a key part of the new site and you’ll find plenty of Easter eggs sprinkled around if you’ve got the patience to look for them. We promise you, they're worth digging for. There’s one we’re especially proud of but we won’t ruin the surprise.

And that’s our site and brand. Stripped back. Exposed. Joyful. Just like ourselves on a Saturday night. It took a long time to get there (we were busy with your projects, after all), but we really like it. We hope you do too.