Welcoming over a million visitors
Client
Scottish Book Trust
Visit website
Key Services
- Planning
- Information Architecture
- Design
- Development
We overhauled the Scottish Book Trust's entire approach to content and online engagement, and delivered a site that seamlessly integrates with their new CRM system. The result was a true digital transformation for the team at SBT and their users.
Objectives
A large national charity, SBT delivers the largest, most recognisable reading, writing and listening programmes in Scotland. Their old website was creaking with the sheer volume of content and a site structure that was inward focussed and difficult to navigate. They needed a new online presence fit for a varied audience with varied requirements. With that in mind, our aim was to to create a website that:
- Provided a scalable structure for thousands of pages
- Made accessing content quick, easy, and intuitive
- Integrated fully with their new back office CRM system
- Reintroduced SBT to the community and increased engagement
Digital brand evolution
Although our remit was not to rebrand SBT, by expanding upon their colour palette and introducing a new visual device that combines illustration with photography, we evolved their brand into a more modern, compelling, and approachable online experience.
Strategy
Our overall strategy revolved around three main strands: organising and prioritising SBT’s massive amount of content; designing a clear and accessible user experience; devising a compelling front end solution that would integrate fully with the new CRM system they were in the process of rolling out.
Content, content, content
With thousands of pages and articles, the original site was bloated and inaccessible. Restructuring and repriotising this amount of content was a huge challenge, one that required a large amount of research and audience insight.
Implementation
Once we had a clear plan for progression, we concurrently tackled the design of the new site whilst developing the backend infrastructure to integrate with their new CRM. Fully integrating the new site with SuiteCRM was a large part of the project delivery as it touched multiple aspects of both the user experience and the SBT’s backend office.
Hidden depth
The simple structure and layout of the Scottish Book Trust website belies its hidden depth. A login area resides on the site that allows users to manage a multitude of applications, opportunities, events, books, author profiles, and prizes.
We worked with Primate to overhaul the Scottish Book Trust website, looking to create a site that helped users find the content they needed quickly and easily. The process was detailed and the team really helped us understand what our users needed. The new website is fast, flexible and user friendly, and we’re delighted with it.
