Broadening access & launching a national strategy
Client
Kelvinside Academy
Visit Website
Key Services
- Strategy
- Information Architecture
- Design
- Development
We worked closely with Kelvinside Academy to create a new website that showcases the school as one of Scotland’s leading independent educators. A vibrant and modern design was used to reflect Kelvinside’s innovative and personal approach while maximising conversions through their admissions process.
Objectives
Kelvinside is different from other independent schools and the new website had to reflect this. Not only was it important that the site present them as the vibrant, personal, and innovative school they are, it also had to maximise the admissions process, ensuring the school maintains its intake of new pupils during challenging times.
Specifically, our objectives were to:
- Design and a build a new digital home for Kelvinside that truly reflects who they are
- Centre the new site around prospective students and their parents
- Streamline the user experience to make it as easy as possible to find relevant content
- Focus the user experience around a single conversion point - encouraging visitors to get in touch
Strategy & Implementation
An extensive site visit and detailed Planning phase ensured we gained a strong understanding of Kelvinside Academy, their approach to education, and what sets them apart from the competition. This process, along with close and constant collaboration with the admissions team, allowed us to devise a bespoke strategy tailored specifically to Kelvinside’s needs.
A fresh and vibrant new design that built on the school’s heritage but modernised it for a new era was incredibly important. Muted colours, stuffy exterior photos, and formal copy were all replaced with a far more approachable, personal, and engaging visual style that better connects with users. This allowed us to better showcase Kelvinside's personality along with the wonderful activities and opportunities the school has to offer.
Masses of superfluous content and a complex navigation structure were also replaced with a streamlined user experience that focuses around a single call-to-action: getting in touch. Ensuring a steady stream of new admissions to the school was paramount to the success of the project, so keeping the enquiry process at the forefront of the site (whilst not being overpowering) was core to the new site design and composition.
The team at Primate 'got us' right from the start and their strategic vision, creativity and passion for our brand pushed the boundaries of what we thought was possible with a school website. Our new website is slick, modern and very intuitive for both prospective and current families - we love it. Most importantly Gordon, Colin, Steve and the extended team are great people to work with and constantly push us to improve all aspects of our Marketing.
