Showcasing vibrant education
Client
Taylor Hopkinson
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Key Services
- Strategy
- Information Architecture
- Design
- Development
Objectives
Taylor Hopkinson find and deliver the best people for renewable energy companies, but with the sector expecting to create over 43 million jobs by 2050, this growing business was planning to be busy. The need was clear; completely overhaul the site, appraising their digital strategy and giving the look and feel a fresh, modern update whilst driving and over achieving on results.
The objectives of the site were to:
- Evolve the brand and create a new look and feel
- Increase all metrics: applications, CV submissions, and newsletter signups
- Fully integrate with Broadbean and Bullhorn
- Follow human-centred design principles but bake in as many climate conscious decisions as possible, to achieve an A Carbon rating
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Strategy & Implementation
Harnessing human-centred design principles and climate conscious development, we crafted a new site that streamlined every user flow, crafting a high performing user experience that also achieves a carbon rating of A. Job search was naturally the primary function, so we created a sophisticated job search and filtering system that allows candidates to quickly and easily find potential opportunities. Meanwhile, a component-led development approach has given the Taylor Hopkinson marketing team incredible flexibility and hugely reduced their annual maintenance costs.
A huge and sincere thank you to all of the Primate team for your hard work, patience and most importantly, good humour to guide us through our website project. Right from the first proposal and pitch, and onto the delivery of our spanking new site, you’ve been a joy to work with and gave us the genuine feeling that we were in safe hands.
