Colin Smith
Digital Strategist

Hi, I’m Colin, Primate’s Digital Strategist. You’ll probably get to know me pretty well as I work closely with our clients to help them realise their goals. I guide them through our project planning phase and beyond into ongoing enhancements, ensuring the end user and business objectives are always at the forefront of our work. Suffice to say, my job gives me a lot of satisfaction.

Digital Strategy is often misunderstood. If done badly, it can be little more than a complication to projects. But if done well, it adds a tremendous amount of value and insight. At Primate our philosophy is that my role should help clients get the most out of their business from a digital perspective and support their projects with bigger, longterm, more commercial thinking.

When not at work, I love to escape to the countryside. There’s nothing quite like venturing into the Scottish Highlands and gallivanting around the hills to gain some perspective on life.

The best thing about my job is being able to help clients realise their objectives and implementing a strategy to do so. I also love fighting the client’s corner if necessary!

One of the nine Pirate Lords of the Seven Seas, this François' Langur monkey spends his days seeking fame and fortune along the Carbiddean coast while doggedly dodging the dastardly British Navy.

Desperate to be reunited with his long lost ship, the Ruby Noir, Captain Colin “Slippy” Smith will stop at nothing to hunt down those that took his beloved from him. Banter, bribery, charm, and strong-arming are just a few tools in his arsenal.

Occasionally treacherous, this François' Langur survives on the ocean through wit and negotiation. His famed silver tongue has saved his hide more than once, both metaphorically and literally.